Cut off by a pandemic, not by choice, artists have renegotiated their relationships with entertainment and audiences.
More than 2 billion
people went to YouTube each month to experience music.
Music has been a galvanizing force for racial justice, for example.
During the height of BLM protests in against systemic racism in June 2020, Childish Gambino’s 2018 hit, “This is America,” returned to the U.S. and Global YouTube top songs charts.
In a pervasively digital world it should be no surprise that creativity will need to draw even more heavily on data and technology to create relevant experiences for consumers. We now have an almost infinite audience who have vastly different interests and inhabit different cultures.
We aim to enable artists to imagine new ways to engage with the idea of live-ness and community through a digital landscape.
A recent study from JCA Arts Marketing found that 43% of the digital audiences in the survey had never attended an in-person performance.
This should be reassuring for creators - as they develop their media & accessibility.
Helping creators easily share and monetize their work is what we predict will be the next step in the evolution of the internet.
To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans. - kk.org
Building your audience is crucial to being a successful creator. These are the people who have already fallen in love with your work. They are the ones singing your praises to anyone who will listen. If you aren’t staying in touch with your audience, you are missing out on an enormous opportunity.